Your Intellectual Headshot: Codify Your IP to Attract Dream Clients

Sure, your warm network might land you some gigs, but relying on your contacts and the names on your resume won’t cut it forever. If you want to keep your client pipeline flowing with high-quality clients, you need more than a scrappy ground game. You need a codified point of view—your intellectual property (IP). Think of IP as your unique recipe for delivering value. Whether it’s a framework, a method, or a process, it helps you stand out from a crowded field of consultants, quickly conveying what makes you the obvious choice. Even better, when you package and protect your IP, you can scale and license it—earning income beyond your finite capacity. In this engaging 30-minute talk (+ Q&A), we’ll explore:

  • Why warm leads eventually dry up—and how to stop that from stalling your growth.
  • How to uncover your special sauce—pinpointing the ideas, insights, and solutions only you can offer.
  • Practical ways to structure and share your IP—so it supports everything from marketing to delivering client work.
  • Long-term opportunities—think licensing, digital products, and more.
  • Expect real-world examples, a bit of interactive fun, and a final Q&A to make sure you head back armed with the tools to develop your own signature IP.
Wes Wheless_speaker

 

Wes Wheless 
Develop My IP

Raphael Ouzan_speaker

Ben Erez  LI_icon
PM Interview Coach and Course Instructor, Maven 

Raphael Ouzan_speaker

Ben Erez  LI_icon
PM Interview Coach and Course Instructor, Maven 

Raphael Ouzan_speaker

Ben Erez  LI_icon
PM Interview Coach and Course Instructor, Maven 

Raphael Ouzan_speaker

Ben Erez  LI_icon
PM Interview Coach and Course Instructor, Maven 

Raphael Ouzan_speaker

Ben Erez  LI_icon
PM Interview Coach and Course Instructor, Maven 

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