Build
Build Your Business the Right Way (So You Don’t Have to Fix It Later)
The real issues for solopreneurs usually don't show up right away. They come from early decisions that didn't seem like a big deal at the time but compound later. Diane Kennedy, CPA and tax strategist, walks through the core financial foundations every solo needs: how to think about income, expenses, and structure, and the common mistakes that lead to missed deductions, cash flow stress, and unnecessary taxes. You leave with a clearer picture of where you stand and what to fix first.
10:00am (PST) / 1:00pm (EST)
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Diane Kennedy CPA, Strategic Tax Consultant, US Tax Aid |
Build
Claim Your Narrative and Become the Obvious Choice
Solopreneurs undersell themselves not because they lack expertise, but because they haven't found the story that makes that expertise stick. Renee guides attendees through building their personal narrative from the ground up: the through-line that connects who you are, what you do, and why the right clients choose you. You leave with a written positioning statement, ready to use.
10:45 am (PST) / 1:45 pm (EST)
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Renee Frojo Brand Storyteller & Content Strategist, A Good Reputation |
Grow
Toss Out the Algorithm Fads: Elevate Your Visual Content Without the Cringe
Most solos know their LinkedIn visual game isn't working. Few know why. Wes will provide an AI critique tool that attendees can run on their own LinkedIn visuals in real time, share the framework behind what actually attracts conversations, and do live teardowns of real examples from the wild. This is a direct evolution of his Summit 1 session — moving from the 'Why' of expertise visualization to the 'How'.
10:45 am (PST) / 1:45 pm (EST)
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Wes Wheless Founder, Positioning and IP Capture for Solo Consultants |
Build
Get the Daily Grind Out of Your Head
Busy and productive are not the same thing. Attendees map their current week against a simple framework: what requires your judgment, what requires your time but not your thinking, and what shouldn't exist at all. You leave with a prioritized list of what to automate, delegate, or eliminate in the next 30 days and real instruction on how to execute.
11:45 pm (PST) / 2:45 pm (EST)
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Joe Casabona Founder and Podcast Host, Simple Systems for Solopreneurs |
Grow
Seek the Overlap: How to Find the Right Partners for Your Business
The challenge in networking isn't meeting more people. It's activating the relationships you already have. Bailey Hancock shares her Overlap Method to help attendees identify aligned partners, build relationships rooted in reciprocity, and create real opportunities through connection. You leave with a simple framework for evaluating potential partners and making more intentional decisions about where to invest your time.
12:45 pm (PST) / 3:45 pm (EST)
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Baily Hancock Connection Strategist, Overlap Collective |