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Jonah Berger | LinkedIn |
Everyone has something they want to change. Solopreneurs want to close the deal. Consultants want to shift a client's thinking. Fractionals need to drive alignment across teams they don't fully control. But change is hard. We persuade and cajole and push and push, but even after all that work, often nothing happens. Things change at a glacial pace, if at all. Could there be a better way?
This talk outlines a revolutionary approach to change. Successful change isn't about pushing harder or exerting more energy. It's about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action. Discover the hidden factors that impede change, why your biggest competitor is inertia, and why big changes require asking for less, not pushing for more. Whether you're trying to win over a skeptical prospect, get buy-in from a client's internal team, or move a relationship from conversation to contract, this talk will teach you how to become a catalyst.
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Jonah Berger | LinkedIn |
Lettuce isn’t just a dashboard, it’s a complete financial system that runs the back-office of your business-of-one, better. It’s finally easy to keep more of what you earn.
At Lettuce, we’ve built an automated tax and accounting system so your business-of-one can thrive. If you're making $100K, you could be overpaying by $10,000.
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